Advertisements
Tag Archives: British Art Show

The Art of Selling and the Selling of Art

25 Jun

With Mark Leckey‘s work at the Serpentine Gallery it seems unclear whether the work or the sponsorship came first.  By addressing commercial branding and marketing Leckey is actively promoting Samsung and also Fiorucci in a far more direct and blatant manner than I have ever seen an artist do before.

 

Whilst Andy Warhol adopted the graphic design of popular commercial products including Brillo pads and Campbell’s soup, he did not turn his work into a powerful encapsulating installation.  Self complementary announcements are repeated in a direct manner, asserting the value of the brand name, rather than an actual product, badged onto fairly high-end electrical products including televisions, Blu-ray players, microwaves, cameras and mobile phones which are shown in a slideshow in the background of the film shot in a green screen room created in the gallery.  The focal point of this work, GreenScreenRefrigeratorAction (2010), is the ‘Smart’ black fridge freezer that stands in the installation like a monolithic sculpture such as the Easter Island heads.  Leckey takes on the imagined persona of the fridge, seemingly only educated by the company’s promotional material.  In this slick, ultra minimal work, and the trailer at the exhibition entrance, Leckey has assembled a series of hypnotically flashing messages on screen between the Samsung and Fiorucci logos and famous or celebrated artworks and artists, relating the brands to art in the way advertisers aim to emotionally elevate the quality and significance of their product.  In particular Henry Moore’s signature and name are used in the trailer as a Moore sculpture is included in the exhibition installation as another monolith to compare the fridge with, and the use of the signature makes passing reference to Citroen’s Picasso branding.

 

Continue reading

Advertisements

New Contemporaries

16 Jan

Bloomberg New Contemporaries 2010, at the ICA this year, is a large group exhibition of new art talent; recent graduates.  Hence it is a pretty diverse exhibition and hence feels much like an art school show.  The layout of the ICA galleries furthers this feel of fitting into particular spaces within an institution.  There are however some interesting pieces in the exhibition which suggest a discourse of emptiness, of something lacking perhaps, whilst on the other hand being an exploration of contrasting textures. 

Nick Bailey’s Safe seems rather dumb, a mute casket to which we are not provided access.  We might wonder what could be inside it, but particularly when seen alongside Dials Slightly to the Right, it seems the form itself is the focus of this work; a solid, black box protruding from the wall.  Perhaps it brings Kasimir Malevich‘s studies into a three dimensional form.

Matthew Coombes’ Site Receiver: Untitiled (2009) makes clever use of simple materials; smooth hardboard cut at asymmetric angles contrasted with the texture of anti-climb paint.  This creates a void in the wall somewhat like an Anish Kapoor piece exhibited in the last British Art Show at the Hayward Gallery.  It also seems like it would absorb sound like an open mouth, either rendering it dead or perhaps creating absurd refracted echos, whilst the walls of the nearby screening rooms have been hung with things that look like box canvases to absorb sound that could be similar works.

Continue reading

%d bloggers like this: